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Hom Sweet Hom
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Hello! I'm Lauren Hom.

I’m a hand lettering artist with a knack for marketing who loves helping creatives and brands get more eyes on their work!

Ready to sharpen your skills and stand out online?

Join 29,000 artists and subscribe to my weekly lettering challenge. You’ll also get instant access to my FREE library of tutorials, worksheets and resources for letterers and designers.

Woohoo! Check your inbox for the details.

 

I’M SO GLAD YOU’RE HERE! Pick an option below to get started:

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View my portfolio

 
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Check out my online classes

 
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Learn more about me

 
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want to learn HOW TO DRAW BETTER LETTERS?

My online lettering course for beginners is like pulling up a virtual seat next to me in my studio for an entire day!

click here to learn from home
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GET EXCITED ABOUT SOCIAL MEDIA AGAIN!

This live webinar recording + workbook dive deep into the 8 creative strategies that helped me grow a combined social media following of 230K.

YES PLZ tell me more!
 

I’VE WORKED WITH SOME PRETTY COOL CLIENTS OVER THE YEARS

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CLICK HERE TO View my entire portfolio
 

NEED A PEP TALK? DIVE INTO THESE POPULAR BLOG POSTS

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Dear Burnt Out Art Director

Career

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5 Ways to Gain Exposure Without Working For Free

Marketing

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You Don't Need Much to Make Magic

Creative Motivation

 
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A List of all the creative tools i use

Pens, paints, books, apps, and more…these are the tools I trust to help me make art and run my business.

View the list
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New here? Let me introduce myself!

If you’ve made it this far down the page, we’d probably be friends IRL.

Learn more about me
 

ADD SOME COLOR TO YOUR FEED - FOLLOW ME ON INSTAGRAM!

Creative freelancers - are you promoting your work & services enough?🤔 Probably not, but neither am I! This week’s new #HOMwork assignment to advertise your creative services on a sign as if they were specials on a restaurant menu board aims to fix that (don’t know what #HOMwork is? Scroll to the bottom of this caption👇🏽). As artists, many of us LOVE the process of creating but hate the promoting part...so let me go first and show you that it’s not so bad 🙋🏻‍♀️ . “HELLO my name is Lauren and I’m an expert at making brands stand out with hand lettering and creative marketing. My client list includes beloved brands like @target, @adobe, @vans @refinery29…and hopefully yours someday 😊. Have a project that could benefit from a hand lettered touch or partnership with me? Send an email with project details to 💌hello@homsweethom.com to get the ball rolling! (P.S. Ad art directors: if a last-minute holiday campaign gets sold through and you need the work done in a comically short timeframe, still send me an email! It’ll co$t, but as someone who used to work in advertising…I totally get it & I’m here for you 😅)” . Often times, artists hesitate to do this kind of direct self-promotion because they think it's spamming their audience (but trust me, it's not to most people!). People follow you because they WANT to see your work and hear about YOU. The more you start believing this, the easier self-promotion will feel 👍🏽. Plus, getting creative with my concepts for self-promotion pieces (like this assignment does) makes me motivated to create the promo and even makes me excited (instead of nervous) to post it 🏆 . Wtf is #HOMwork, you ask? It’s a FREE weekly creative challenge that I email out to a community of 29,000 artists every Friday morning. ✨Sign up with the first link in my profile or at homsweethom.com/subscribe to join us!✨ People post their completed assignment on Instagram using the hashtag #HOMwork, and I feature my favorite posts in my Story throughout the week 👏🏽🏆 . . . . . #homwork #letteringchallenge #letteringchallenges #freelancingfemales #freelancedesigner #goodtype #risingtidesociety #showyourwork
I painted this mural in honor of all the immigrants who’ve helped America grow 🌿 & the people who help promote and defend their rights at the Immigrant Legal Resource Center. @the_ilrc is a national nonprofit that works with and educates immigrants, community organizations, and the legal sector to build a democratic society that values diversity and the rights of all people ✊ . On July 8th, 1952, my grandma arrived at Los Angeles Airport from Hong Kong. She was 15 years old and her father, who had already been working as a truck driver in LA, wanted to bring her to the US so she could have access to more education and opportunity (like any father would). . Instead of being allowed to go home with her father from the airport, my grandma was promptly taken to Terminal Island and held in a immigrant detention center because they were ‘still processing her paperwork’…even though her family had gotten all the necessary paperwork approved prior to her arrival. She ended up spending 79 days in detention before she was allowed to go home 🤷🏻‍♀️ . From there, she enrolled in 10th grade and flourished academically. She went to college (first city college and then USC) and majored in mathematics. There, she met my grandpa. They got married, got jobs, started a family, and bought a house…the American dream ✨🇺🇸 . I had the privilege of pursuing my creative dreams because my grandparents + their parents were brave enough to make the journey to pursue a better life for them & their families. My life and my career are a direct product of @the_ilrc’s belief that immigrants share a common vision with all Americans: a productive, happy and healthy life for themselves and their families ♥️ . ✏️Do you know any part of your family’s immigration story? I’d love to hear about it in the comments below! And if you don’t know about it, I encourage you to ask your family members about it, especially if you’re lucky enough to still have a grandparent around. Special thanks to my badass grandma for graciously sharing her story with me, my painting assistants @bloodygirlgang and @freshletters, and to Manny at @the_ilrc for making this project happen 🏆🏆🏆
My dream workspace is finally...not a dream anymore?!😭 Every day, I walk into the studio and feel so fucking grateful because just over five years ago, my ‘studio’ was a tiny $20 IKEA desk the corner of my tiny bedroom in an apartment I rented with two other gals. . I had just quit my full-time job to start my freelance lettering business, and I was determined to make it work. I cranked up my personal work production, took on every client project that came my way (not the wisest emotional choice but it was good experience lol), and laid the foundation for the career I have today...all from that tiny desk in that tiny room. . Now every morning, I get to walk into a sunny, candy-colored, studio space of my dreams and run a creative business that I built & love...from a slightly larger and nicer IKEA desk now 💕 . P.S. To anyone building their creative business and feeling discouraged because it’s not going fast enough: keep going. Even if it takes 5 years or 10 years or even longer...the time will pass anyways so you may as well keep working towards the thing that lights you up inside ✨ . P.S. I’m curious - what does YOUR dream studio space or office space look like? Describe it in *juicy* detail for all of us in the comments below! 🍉 . . . . . #creativeworkspace #dreamoffice #apartmenttherapy #muralartist #muralart #creativestudio #murallettering #artistloft #freelanceillustrator #officeoftheday #homsweethom
Do you struggle with self-doubt? (Hint: everyone does from time to time!)🙋🏻‍♀️ . 👈🏽Swipe👈🏽 to read 5 quick & helpful techniques I’ve learned over the years to get my self-doubt under control as a working artist. You can read the full, *even more helpful* post on my blog with the link in my profile or at homsweethom.com/blog 💕 . ✏️1. Keep Creating . 🔮2. Embrace the Fear . 🏆3. Build Small Wins . 👀4. Share Your Work . 🌿5. Unplug for a Bit . This is by far one of the things I get asked about most, especially from visual artists who are just starting out in their careers. It can be TOUGH to maintain a positive outlook (and workflow) when you’re struggling with self-doubt, but even the most seasoned visual creatives grapple with self-doubt from time to time! . Although there is no “magic bullet” to get rid of self-doubt once and for all, these five techniques have personally helped me get through my roughest patches. Similar to getting better at drawing or lettering, the more practice you have doing these things, the better you’ll get at quieting that ugly, negative voice inside your head. . Which of these techniques do you want to try first? Or if you’ve tried them all already, what other self-doubt smashing techniques have worked for you? Everyone is different, so I love hearing about what’s worked for other creative people!✨ . . . . . #homsweethom #selfdoubt #creativeblock #impostersyndrome #creativeconfidence #buildconfidence #lifeofafreelancer #freelanceartist #letteringartist #creativecommunity #shareyourwork #freelancingfemales #freelanceillustrator
 

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