Hello! I'm Lauren Hom.

I’m a hand lettering artist with a knack for marketing who loves helping creatives and brands get more eyes on their work!

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want to learn HOW TO DRAW BETTER LETTERS?

My online lettering course for beginners is like pulling up a virtual seat next to me in my studio for an entire day!

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GET EXCITED ABOUT SOCIAL MEDIA AGAIN!

This live webinar recording + workbook dive deep into the 8 creative strategies that helped me grow a combined social media following of 230K.

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I’VE WORKED WITH SOME PRETTY COOL CLIENTS OVER THE YEARS

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NEED A PEP TALK? DIVE INTO THESE POPULAR BLOG POSTS

Dear Burnt Out Art Director

Career

5 Ways to Gain Exposure Without Working For Free

Marketing

You Don't Need Much to Make Magic

Creative Motivation

A List of all the creative tools i use

Pens, paints, books, apps, and more…these are the tools I trust to help me make art and run my business.

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#AdobePartner | So I have this theory that finding your style as an artist is kinda like finding your favorite ice cream flavors! 🍦✏️✨ You have to try *a lot* of flavors to figure out which ones you like best, but eating a bunch of free samples of ice cream sounds pretty fun, right? Then so should trying out a bunch of different styles, mediums and ideas in your work! 😛
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To celebrate this delicious idea, I painted this piece in #AdobeFresco, a new creative iPad app from @AdobeDrawing. I'm obsessed with its Live brushes that paint like real watercolor and oil paints 🎨(aka how I got all of that yummy texture in this piece). Swipe to see a time-lapse of my process 👈🏽👀👈🏽
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Okay, back to the ice cream thing: once you find a flavor you can't get enough of, order a family-size tub of it and then go find other people who love it too!👯‍♀️ Don't worry about the people who don't want a scoop of what you're dishing out; different people like different flavors at different times, and you can't please everyone (yup, even vanilla isn't universally loved) 💕

✨Good News Part 1✨ I got to design a t-shirt for @elizabethwarren!!! And so did badass lettering artists @jessicahische and @simonandmoose! Head to ewar.ren/quote-series to check out the shirts and get a cute discount with the code LAUREN15
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✨Good News Part 2✨ I’m sharing the ENTIRE design process with you here! Swipe 👈🏽 to see the nitty gritty details of how client work like this gets made…sketches, feedback, revisions and all (complete with handwritten notes!).
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Why am I sharing this? Because when I was just starting out as a freelance lettering artist, I would’ve (almost) killed to sneak a peek of an experienced artist’s process when working with clients. Not just hear about hypothetical client scenarios, but see REAL client work and REAL feedback and REAL solutions. So, here is my Friday gift to all of you freelancers out there. I hope you find it helpful or insightful!
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Question: if you could sit at my desk with me for an entire workday, what would you hope to learn from me? Leave a comment below with the #1 thing you’ve always wanted to know about working as a freelance illustrator or lettering artist. I’ll try to answer as many as I can this weekend 🙋🏻‍♀️💕
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Special thanks to @maggiooooooooooooooooo for the stellar art direction and to my studio’s first full-time designer @kristhecreative for the help on this project! (Yup, you heard it here first hehe. Official Good News Part 3 announcement coming soon ☺️)
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#handlettering #clientwork #freelanceillustration #freelanceillustrator #designprocess #freelanceartist #womenofillustration #goodtype #typespire #typegang #designadvice #freelanceadvice #careeradvice

I painted this mural in honor of all the immigrants who’ve helped America grow 🌿 & the people who help promote and defend their rights at the Immigrant Legal Resource Center. @the_ilrc is a national nonprofit that works with and educates immigrants, community organizations, and the legal sector to build a democratic society that values diversity and the rights of all people ✊
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On July 8th, 1952, my grandma arrived at Los Angeles Airport from Hong Kong. She was 15 years old and her father, who had already been working as a truck driver in LA, wanted to bring her to the US so she could have access to more education and opportunity (like any father would).
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Instead of being allowed to go home with her father from the airport, my grandma was promptly taken to Terminal Island and held in a immigrant detention center because they were ‘still processing her paperwork’…even though her family had gotten all the necessary paperwork approved prior to her arrival. She ended up spending 79 days in detention before she was allowed to go home 🤷🏻‍♀️
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From there, she enrolled in 10th grade and flourished academically. She went to college (first city college and then USC) and majored in mathematics. There, she met my grandpa. They got married, got jobs, started a family, and bought a house…the American dream ✨🇺🇸
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I had the privilege of pursuing my creative dreams because my grandparents + their parents were brave enough to make the journey to pursue a better life for them & their families. My life and my career are a direct product of @the_ilrc’s belief that immigrants share a common vision with all Americans: a productive, happy and healthy life for themselves and their families ♥️
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✏️Do you know any part of your family’s immigration story? I’d love to hear about it in the comments below! And if you don’t know about it, I encourage you to ask your family members about it, especially if you’re lucky enough to still have a grandparent around. Special thanks to my badass grandma for graciously sharing her story with me, my painting assistants @bloodygirlgang and @freshletters, and to Manny at @the_ilrc for making this project happen 🏆🏆🏆