Erin Condren APAHM Collection

Lettering and illustration created for Erin Condren's Asian Pacific American Heritage Month collection.

Both designs were inspired by my grandma and her silly, cheerful nature. I also drew inspiration from fruit because I have fond memories of her peeling oranges and grapefruits for all of her grandchildren when we were younger.

In many Asian families, sharing food is a primary part of how we show affection, and I hope the artwork for this collection can help make people's days a little bit sweeter. Shop the full collection here.

Client: Erin Condren

Art Direction: Aby Cortes, Tara Aguilar

Design: Lauren Hom, Kristle Marshall

Related Projects