Starbucks

Lettering for the "The Way I See It" Starbucks 2014 social campaign.

Client: Starbucks

Agency: BBDO NY

Art Direction: David Baden

Starbucks "The Way I See It" Campaign "Our need to connect is just as fundamental as our need for food and water," Gareth Cook quote lettered by Lauren Hom on coffee cup.
Starbucks "The Way I See It" Campaign: "Basic human contact—the meeting of eyes, the exchanging of words—is to the psyche what oxygen is to the brain." Martha Beck quote lettered by Lauren Hom-on coffee cup.

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