Florida Department of Citrus - Social Media Suite

I partnered with the Florida Department of Cirtus for a year-long campaign creating juicy graphics including brand assets and illustrated social media graphics.

This project was a blast to work on because I got to exercise so much of my creative skillset: hand lettering, photo styling, art direction, and, of course, writing off copious amounts of orange juice as a business expense.

Client: Florida Department of Citrus

Agency: Edible

Creative Direction: Peter Heid, Connor Lesniak

Art Direction: Cole Robers, Graham Robson

Design: Lauren Hom, Kristle Marshall

Photography: Kristle Marshall

"Florida orange juice, the original wellness drink" lettering and illustration by Hom Sweet Hom for Florida Department of Citrus social media.
"From grove to glass to top of the class" lettering and illustration by Hom Sweet Hom for Florida Department of Citrus social media.
"Sweater weather meet Florida sunshine" lettering and illustration by Hom Sweet Hom for Florida Department of Citrus social media.
"Sip your way to self care" lettering and illustration by Hom Sweet Hom for Florida Department of Citrus social media.
"Good Days start with a glass of Florida OJ" lettering and illustration by Hom Sweet Hom for Florida Department of Citrus social media.
"Heart health makes the heart grow fonder" lettering and illustration by Hom Sweet Hom for Florida Department of Citrus social media.
"Nutrients abound when Florida OJ is around" lettering and illustration by Hom Sweet Hom for Florida Department of Citrus social media.
"Celebrate National OJ Day with your main squeeze" lettering and illustration by Hom Sweet Hom for Florida Department of Citrus social media.
"A hydration win from electrolytes within" lettering and illustration by Hom Sweet Hom for Florida Department of Citrus social media.
"The taste you love and the poyassium you need" lettering and illustration by Hom Sweet Hom for Florida Department of Citrus social media.
"Give your bones some TLC with calcium and vitamin D" lettering and illustration by Hom Sweet Hom for Florida Department of Citrus social media.
"Feeling great starts with folate" lettering and illustration by Hom Sweet Hom for Florida Department of Citrus social media.
"Sunny with a chance of vitamin C" lettering and illustration by Hom Sweet Hom for Florida Department of Citrus social media.
"Keep brain health top-of-mind with Florida OJ" lettering and illustration by Hom Sweet Hom for Florida Department of Citrus social media.
"Keep your immune system shining bright with Florida OJ" lettering and illustration by Hom Sweet Hom for Florida Department of Citrus social media.
"Healthy hearts hespiridin" lettering and illustration by Hom Sweet Hom for Florida Department of Citrus social media.
"Wellness never tasted so good" lettering and illustration by Hom Sweet Hom for Florida Department of Citrus social media.
"Sweater weat"'Tis the season for Florida OJ" lettering and illustration by Hom Sweet Hom for Florida Department of Citrus social media.

Influencer Posts

Related Projects

'Do What Feeds Your Soul' spelled out on black bean burger surrounded by Bush's Black Beans, tomatoes, cheese pickles, and condiments.
A Manicured hand holds a bright red coffee mug that says "Manic Mondays." Splashes made from paper emerge from the top of the mug.