Michaels Valentine's Day

For Valentine's Day 2021, I partnered with Michaels (my favorite craft store!) to create a piece of art inspired by the holiday. The added challenge? Design a craft that showcased the season's featured products: resin, clay, and acrylic paint.

Inspired by the typical flowers and candles associated with Valentine's Day, I came up with the idea to create a piece of functional and beautiful art: these tea light candle holders are a modern spin on flowers in a vase.

With this craft, my team & I produced a series of photos and a short video tutorial that was published on Michael's Instagram account. The project was also shared on my own Instagram account to promote Michaels as the #1 choice for artists.

Client: Michaels

Agency: Creator Deck Media

Creative Direction: Lauren Hom

Photography + videography: Kristle Marshall

Copywriting: Rachel Hollert

Trio of hand-crafted flower tea-light holders, made with polymer clay, acrylic paint, and resin.
Supplies for the flower-shaped tea-light holder craft.
Painting resin on pieces of tea-light holder.

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