Florida Department of Citrus - Welcome Center Mural
As part of my year-long 2023 partnership with the Florida Department of Cirtus, I imagined and painted a large citrus-grove-inspired mural at the official Florida Welcome Center off I-95 in Yulee, Florida.
With the help of four assistants, the mural was installed in time for National OJ Day and was supported by the design of floor decals, counter and ceiling wraps, and a selfie banner for a complete activation to brighten up the juice counter area and tasting experience.
Client: Florida Department of Citrus
Agency: Edible
Creative Direction: Peter Heid, Connor Lesniak
Art Direction: Graham Robson
Design: Lauren Hom, Kristle Marshall
Assistants: Sarah Painter, Cosby Hayes, Steffi Lynn Tsai, Kristle Marshall
Influencer Content
Leading up to the installation of the mural. I shared posts about the process to tease out the big project happening with FDOC and build anticipation and engagement around the mural. A camera crew interviewed me for a video highlighting the mural, Florida Citrus, and the welcome center’s juice tasting experience.
