AT&T 'Just OK' Valentines Day Cards

To extend AT&T’s 'Just OK is not OK' advertising campaign, I was hired to create hand-lettered Valentine’s Day cards that were displayed in a public kiosk in Los Angeles and free for anyone to take. They then filmed people’s reactions to these ‘Just OK’ cards to remind people of this message “Valentines Should Never Be Just OK. Neither Should Your Wireless Network.”

Client: AT&T

Agency: BBDO

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