To advertise the launch of The Weather Channel's new mobile app, we reimagined how people get their daily forecast with a series of faux movie posters that promote weather that is “Coming Soon.” Designed to look like a real movie posters – a closer look revealed a forecast for the following day. These are the three posters from the series that I hand lettered.
Client: The Weather Channel
Agency: BBDO New York
Art Direction: Camilo De Galofre