Hello and welcome to Week 18 of #HOMwork!
For those of you just joining us, you can see all of the past assignments in ourChallenge Archive. No pressure to complete them all, but many of you have asked, so here you go!
Throughout this challenge, I've talked about the idea of WHAT you letter being just as important as HOW you letter it. I get so many questions about writing + how to learn it, so this week I wanted to share a simple copywriting trick that I've personally found great success with when it comes to creating engaging work:
Why do jingles and song lyrics get stuck in our heads so often? Because they rhyme! I read something years ago that mentioned that people are more likely to remember a phrase if it rhymes, and that really stuck with me because I found it to be true in my own life: TV commercials, catchy songs on the radio, and short phrases that had some element of rhyming often ended up on repeat in my mind.
It can be as simple as my 'Saucy and Bossy' example above, or it can be a bit more complex, like the examples below.
My advice is to keep it short and sweet. You don't need to write an entire poem; you just need to find a few words that create a rhyme that's meaningful or interesting to you.
The second part of the challenge is to post your designed rhyme on Instagram with the hashtag #HOMwork so we can see what everyone created. In the caption, tell us why you chose your rhyme and what it means to you!
Make sure to complete & post your work before the next challenge comes out if you want a chance to be featured in my Story.
Can't wait to see what rhymes you come up with (and which ones get stuck in my head)!